Vertical in sections

Wix

The sections designs presets are offered before the installation.

The Stores widget is selected and the section will be in hover state when the section is on stage. That will focus the user to make it a vertical ready, but won't take away his sense of indication.

Overview

Editor has introduced a core building block called "Sections" that divides website pages into meaningful segments, resulting in faster website creation and an improved user experience.


As part of the design thinking solution, it was decided to showcase the verticals as sections. We collaborated with the vertical teams to create dedicated sections presets for each one. We made an effort to persuade the vertical teams of the significance of this initiative.

More about the project can be read from desktop


Vertical in sections

Wix

The sections designs presets are offered before the installation.

The Stores widget is selected and the section will be in hover state when the section is on stage. That will focus the user to make it a vertical ready, but won't take away his sense of indication.

Overview

Editor has introduced a core building block called "Sections" that divides website pages into meaningful segments, resulting in faster website creation and an improved user experience.


As part of the design thinking solution, it was decided to showcase the verticals as sections. We collaborated with the vertical teams to create dedicated sections presets for each one. We made an effort to persuade the vertical teams of the significance of this initiative.

The challenge

[Creation]  It's harder to build a vertical section without a preset

The opportunity

[Discovery]    Expose more users to verticals

The outcome

User engagement is increased through vertical sections, resulting in vertical-ready sites and premium conversion rates.


The results showed that ready verticals increased by 10% and premium accounts increased by 3%.